Martha Stewart takes the stage as keynote speaker!
America's Most Trusted Lifestyle Expert
Martha Stewart is the Founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 96 to date lifestyle books and Emmy award winning television show host. Reaching more than 100 million devoted fans on a monthly basis through her magazines, television shows, books, and products for the home, sold at multiple retail and online outlets, Martha is the “go-to” source for the homemaker. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings and pet care, both in print and social media.
Come for the insights. Stay for the energy. Leave with a strategy.
Unlock 2026 is coming — and it’ll be our biggest multifamily event yet.
Get up close and hands-on with the insights, tools and trainings that matter most to multifamily leaders — all in one place. From flexible solutions and exclusive first party data, to direct access to industry experts, we’ll help you unlock the key insights and strategies that move your business forward.
Join the Insider’s List to get first access to event announcements, speaker reveals, and early registration perks. Because by the time everyone else is talking about it, you’ll already be in the know.
Save the date: October 19-22, 2026
FAQs
General
What is Rentals Unlock?
Unlock is Zillow Rentals’ annual signature event designed to host, celebrate, and educate top multifamily professionals in the multifamily industry. Our goal is to help attendees unlock success for their year ahead.
Who should attend Rentals Unlock?
This event is designed for owners, managers, and operators of multifamily communities, especially those who are responsible for leading marketing and operational solutions for their properties. Soliciting other attendees for business purposes is also strictly prohibited.
Zillow reserves the right to cancel and refund any registration at its sole discretion at any time.
What is the agenda for the event?
The high-level agenda can be found above. We’ll be sharing more information on speakers and session topics, alongside a full agenda, in the coming months.
What’s included in registration?
Full access registration includes:
- General sessions and impact sessions on Tuesday and Wednesday
- Welcome reception on Tuesday
- Meals on Tuesday and Wednesday
- Closing party on Wednesday
Can I bring another member from my team?
Yes! There are no restrictions to the amount of tickets you can purchase. Share the registration link with any colleagues you'd like to join you.
Can I bring a guest?
You are invited to bring one social guest for a fee of $49 to our welcome reception on Tuesday and the closing party on Wednesday. Social guests will not be able to attend any sessions or meals.
Will there be a virtual component of Unlock?
No, Unlock will be an in-person only event.
Travel
How do I book my airfare?
Once you receive registration confirmation, please book your own round-trip flight and/or transportation to Austin and the hotel of your choosing from our room block offerings.
Will Zillow provide transport to and from the airport?
Due to the wide range of arrival times for attendees, we cannot provide transportation to and from the airport. We kindly ask that attendees arrange their own transportation to and from the venue. Uber, Lyft and rideshare services are all available.
How do I register and book my hotel stay?
We have four hotels for you to choose from. Use the booking link for the hotel you plan to stay at during the event. We recommend that you book early to take advantage of the special rate at your preferred hotel.
Following your confirmed conference registration, you will be provided a link to book a hotel reservation with our negotiated room rates. You can modify your reservation by following your hotel confirmation email (separate from your conference registration confirmation) from the hotel of your choosing.
What if I need to cancel my registration?
Should you need to cancel or change your reservation, please email events@zillowgroup.com before September 22, 2025 for a full refund. Cancellations on or after September 22, 2025 are not eligible for a refund.
Onsite
Where do I check in for the event and pick up my badge?
The Rentals Unlock registration desk will be located in the foyer area on the 4th floor at the JW Marriott Austin.
Will meals be provided?
The conference will include the following complimentary food and drinks for full access attendees:
- October 21: lunch, snacks, welcome reception refreshments
- October 22: breakfast, lunch, snacks, closing party refreshments
Is there an app? How do I download it?
Yes, the Rentals Unlock app is your main source of information for everything related to the event, and we recommend downloading it before you arrive. Instructions on how to download the app will be sent to attendees by October.
Will shuttle buses be provided if I stay off site?
No, there will not be shuttles to the JW Marriott for those who stay off property.
Will there be accessibility accommodations or special services?
Yes, we want every attendee to have the best experience possible, and we are here to support those who need extra assistance. Please add your requirements during registration or email us at events@zillowgroup.com.
Is there parking at the JW Marriott for those that are local?
Please note these parking options are not covered by Zillow.
On-Site Parking: Daily: $54.00
Valet: Daily: $69.00
Electric Car Charging Station
Valet Parking overnight is $59 - $69 daily, Self Park $54 daily - Parking rates do not include tax.
There are also several parking garages in the area for self-park.
What is the dress code?
Daytime Events: Business casual. All conference rooms will have air conditioning.
Evening Events: Events will be taking place outside, so we recommend preparing according to the local forecast. Western wear is encouraged at the closing party!